With its new ad, Shein is taking the consumer for an idiot

Obviously, Shein isn't going to give up. At a time when the tax war unleashed by Trump is forcing it to increase the prices of its products distributed in the United States by up to 377%, the Chinese textile giant (like its ultra-fast online commerce co-religionists Temu and AliExpress) is making a predictable reorientation of its offering , particularly towards the European market.

But it faces a major obstacle: its poor reputation. Production of dubious or even toxic quality, working conditions close to slavery, catastrophic environmental damage, non-compliance with personal data laws, unfair competition, encouragement of overconsumption... The list of grievances, regularly