Want to look like a million bucks on the beach? Discover the hottest trends for summer 2025

Although the calendar summer will only start in a few days, many of us are already preparing for vacation trips. The key element of the wardrobe that is worth packing in a suitcase is, of course, a swimsuit. Regardless of whether we spend the next few weeks in the city or on foreign beaches, there will certainly be no shortage of opportunities to put on a bikini - even during a weekend trip to the lake. So it is worth taking a look at the hottest trends in beach fashion, which were launched on the catwalks by brands valued in the industry.

When it comes to prints, florals are all the rage right now . While Chloé is offering floral-print swimsuits inspired by impressionist watercolors this season, Michael Kors showed off swimsuits in elegant black-and-white florals on the runway, which harken back to the fashions of the late 1950s and early 1960s.

"From striking tropical prints to subtle, minimalist prints, this summer's beach fashion is all about flowers. Just focus on the colors that suit your skin tone," stylist Dianne Boyer confirms in an interview with Real Simple magazine.

Today , swimsuits referring to the boho aesthetic are also in demand, as they have appeared in the new Paraiso Swimwear and Montce collections.

- Think vintage-inspired prints, hand-dyed fabrics, knitted details and a colour palette inspired by nature, explains Githa Duncker, co-founder and creative director of swimwear brand AQUARI.

To complete the beach look, throw on a transparent cape or a flowing buttoned dress over the swimsuit. An additional asset will be truly holiday accessories - a straw hat, a seashell necklace and raffia sandals.

One-piece outfits with an asymmetrical top are also very popular and can be used as an alternative to a top or a bodysuit in urban styles.

- Go for fun details like bows on the shoulders or ruffles. Asymmetry works great with a striped print - vertical stripes will also optically slim the silhouette - suggests Boyer.

She adds that one of the hottest trends in beach fashion is metallic finishes , as proven by shows by brands such as Sara Cristina and Hunza G. Swimsuits made of shiny, light-reflecting materials will beautifully emphasize your tan, making it easy to stand out from the crowd of beachgoers.

The attention of those around you will also be drawn to costumes enriched with gold fittings and jewelry accents in the form of pearls, studs or decorative chains instead of straps. It is worth looking for inspiration in the new collections of the brands Chateau Des Saints and Jade Swim .

This year, patterns and styles referring to the fashion of past decades are also making a comeback in a big way. Vintage-style suits are therefore in demand - in polka dots or small checks in pastel shades. Celine, Karla Colletto and Baben, among others, presented their own interpretation of this trend on the catwalks.

- This summer, we're seeing an increased fascination with gingham checks , girly polka dots, and styles popular in the '60s. If we decide to wear a bikini, opt for a slightly more covered style - the bottom of the swimsuit should be higher-waisted and provide fuller coverage - suggests Boyer.