Labubu is taking the fashion world by storm. It has its own collection from a clothing giant

Previously a decoration for bags, backpacks and keys, Labubu will now make its way onto T-shirts and sweatshirts. Labubu – the cult hero of Pop Mart – will soon be checking in at the popular chain’s stores. And knowing his popularity, he won’t be there for long.

Labubu , the adorable creature from the comic book series "The Monsters" who made a career on TikTok, Instagram and... Hermès handbags, is now entering the world of fashion in earnest. Japanese clothing giant UNIQLO has announced a new capsule collection featuring him . This time, we're not talking about accessories or gadgets, but a full-fledged clothing line - from the category of those that disappear from shelves before they're even fully unpacked.

This isn’t UNIQLO’s first flirtation with Pop Mart – we’ve previously seen collections with another star of the Chinese manufacturer, Skullpanda . Now, however, it’s time for a true icon.

The collection will go on sale in mid-August , first in Japan, then globally. The line includes T-shirts and sweatshirts in women's and children's versions, decorated with characters from the series The Monsters - led by Zimomo and Labubu . Added to this are funny slogans ("We are the monsters" and "The Monsterland") and a rich, diverse color palette.

Labubu T-shirt/photo: UNIQLO press materials

It’s the perfect option for those looking to add a bit of pop culture freshness to their wardrobe without sacrificing everyday comfort. Prices? They start at 1,500 yen, or just over 40 złoty – affordable for something that will almost certainly become a collector’s item. We can safely assume that the collection will fly off the shelves in the blink of an eye and fetch dizzying sums on the resell market.

But where does all this Labubu craze come from? Created by Hong Kong artist Kasing Lung , the creature with long ears and a devilish smile is now the dream object of collectors from all over the world. For some it is a designer toy, for others a stylish accessory. And for many – a scarce commodity. Original Pop Mart figurines sell out in a minute, cost a fortune (even several thousand złoty) and the market is flooded with fakes.

That's why the UNIQLO collection is not only a chance to get something from Labubu without overpaying, but also great news for those who didn't manage to hunt down the original figurine. This time, the monster won't disappear in a mysterious drop - it will just hang in a generally available chain store. Although something tells us that we'll have to hurry up anyway.