Temptation Island (record-breaking final edition) and more: the summer of bets won by Pier Silvio Berlusconi - Canale 5 raises its head against Rai1

Temptation Island 2025 (a triumph even beyond the results of the last editions), the programming choices of Pier Silvio Berlusconi, Mediaset and Maria De Filippi and the summer of experimentation on Canale 5 (between access and early evening) in view of the autumn war with Rai1 and Affari Tuoi with Stefano De Martino.

Temptation Island and more: Pier Silvio Berlusconi's summer of winning gambles

The 2025 edition of Temptation Island set all-time records: Pier Silvio Berlusconi, Mediaset, and Maria De Filippi 's programming choices were all successful. Meanwhile, Canale 5's summer of experimentation (both in access and early evening) continues well. Awaiting the fall TV ratings challenge on Rai1...

Temptation Island 2025 breaks TV ratings records, with the finale and most-watched season ever - Auditel trends

The most watched edition of Temptation Island ever could only end with a final record on the TV ratings front: 32.86% share with 4,601,000 viewers connected to Canale 5 on Thursday 31 July 2025 to see the fate of the couples a month after leaving the island of temptation created by Maria De Filippi's Fascino ( peaks at 4,900,000 thousand viewers and 42.32% , commercial target at 39.91% and soars to 51.11% in the 15-34 age group).

To make a comparison, last summer, when - on July 25, 2024 - the Auditel verdict closed with a sensational result, it was 3,722,000 with 31.82% , marking numbers in clear growth compared to 2023 (final on July 31 with 3,559,000, 28.09%).

And again: the 2025 edition of Temptation Island over the course of the eight episodes (compared to the six initially planned) recorded an average of 3,893,000 with 29.93 % (3,972,000 with 30.37% if we look at the Total Audience), while last year's summer edition reached 3,516,000 with 29.23%.

Temptation Island, the winning bet of Pier Silvio Berlusconi, Mediaset and Maria De Filippi in the programming

Temptation Island closes its cycle, while Pier Silvio Berlusconi, Mediaset and Fascino celebrate a successful gamble also on the programming front , with three consecutive episodes this week in prime time on Canale 5 (Tuesday, Wednesday and the special episode 'Temptation Island... and then'' on Thursday which closed the circle) marking a crescendo of participation from the audience at home.

All of this, moreover, will end shortly after midnight. This is no coincidence, and will continue with other programs as well. "Maria De Filippi and I have discussed this several times, and we've decided that she will be the first to do so. Tu Si Que Vales will end at midnight in the fall," Pier Silvio Berlusconi explained in a recent press conference held at Mediaset headquarters in Cologno Monzese. Mediaset's plan for the next season will therefore be to eliminate long prime time slots.

TV ratings: Temptation Island and Wheel of Fortune fly hand in hand.

Furthermore, the virtuous cycle generated by the docu-reality has also had beneficial effects on Mediaset's other summer bet, La Ruota della Fortuna (The Wheel of Fortune). Gerry Scotti and Samira Lui's game show has, on the one hand, done an excellent job of driving the popularity (an increasingly positive trend since its launch on Monday, July 14th, until today) , and on the other, it has benefited from the anticipation surrounding the broadcast of Temptation Island. It's no coincidence that the July 31st results set a new record (28.6% audience share and 4,606,000 viewers, with peaks of 6,000,000 viewers and a 36% share). And Wednesday, July 30, didn't fare much differently ...

Wheel of Fortune, Sarabanda and Mediaset's experimental phase between pre-evening and access

Well, so the access testing phase is underway. It's worth noting some predictable difficulties in the pre-evening slot, where Enrico Papi's Sarabanda was deployed (still not far from 20%), but there, Reazione a Catena (presented by Pino Insegno) is in opposition, with its consolidated audience on Rai1.

Obviously, next season will continue with some previously announced returns ( Paolo Bonolis' Avanti un altro, for example, brought forward to September), a revamped Striscia la Notizia around November, new faces (the arrival of Max Giusti) , and new formats on the way. Knowing full well that in September, Stefano De Martino will return to Rai with Affari Tuoi , and there the challenge will become more complicated. "If we manage to achieve our 18% share, it will truly be a small miracle. And we, both at the company and Publitalia, will be delighted with such a result," said Gerry Scotti in a recent interview with Adnkronos. The mission will undoubtedly be to close the gap and get closer to the Viale Mazzini package game, which in the last season consistently won the challenge against Canale 5, often exceeding the 30% share...