Goodbye to boring bags: the microtrend you need to know to be fashionable this winter

Sometimes it's the details that make the difference, and this winter 2025 season makes that clear with a microtrend that's already making waves.

In the world of fashion, it's not all about big changes or high-impact pieces. Sometimes, the details are what make the difference, and this Winter 2025 season makes that clear with a microtrend that's already making waves on the streets, runways, and social media: bag charms .

These are small, dangling accessories for purses or handbags that have become the easiest, most fun, and most personal way to add style to any outfit. "Bag charms" are decorative pendants or keychains that attach to the handles or clasps of bags, backpacks, or purses.

bag charms (2).avif

They come in all styles: stuffed animals, tassels, chains, initials, mini dolls, metal charms, fabric flowers, pompoms, amulets, or even miniature replicas of luxury products. Some have a playful feel, others are more elegant . But they all have one thing in common: they add a touch of personality to your look without having to renew your wardrobe.

They're available at accessory stores , craft fairs, luxury brands, and even on platforms like Shein or even Mercado Libre. You can also make them at home with fabric scraps, recycled charms, or small crafts .

bag charms (1).avif

The bag charm trend isn't new, but it made a strong comeback in 2025 for several reasons. First, because it responds to a need for personal expression, something that post-pandemic fashion continues to strongly promote: wearing what identifies you and makes you feel unique .

Plus, there's a nostalgia factor. Brands like Louis Vuitton and Fendi had already popularized these accessories in the 2000s, and now, in the midst of that decade's revival, bag charms are making a comeback , with nods to pop culture, Y2K style, and contemporary luxury.

Viral popularity on social media also had an impact. On TikTok and Pinterest, the hashtag #BagCharms has racked up millions of views, and content creators are showing how to customize their bags with these mini covetable items. Some influencers even make their own or combine several to achieve a unique, maximalist look.

bag charms (3).webp

How to use bag charms to stay in line with fashion

For monochrome bags : If you have a black or brown bag, a colorful bag charm can break the dullness and liven up the outfit.
To elevate a simple outfit : An all-neutral look (beige, gray, white) can be transformed with a fun detail hanging from your bag.
On backpacks or fanny packs : Bag charms aren't just for luxury handbags. They also look amazing on urban backpacks, sports bags, or stylish fanny packs.
Layering accessories : You can combine several different charms for a layered or maximalist look.

bag charms (2).jpg