My Fellow Editors Agree—These Are the 13 Hardest-Working Beauty Products Any of Us Own

Best Multi-Purpose Beauty Products
How We Tested
As beauty editors, we have decades of experience between us in testing the very best beauty products. After all, we recommend beauty products for a living, so we put all the best multi-purpose beauty products to the test, from makeup and skincare to hair care and body care. These are the beauty products that we genuinely use in our beauty routines and would also buy ourselves.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
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