London's Chicest Hairstylists Say These 5 Hair Colours Will Dominate Autumn
1. Marbled Blonde
"We're stepping away from high-contrast colours and are now seeing a movement of more blended colouring," says Jordanna Cobella, Wella ambassador and owner of Cobella, who shared her marbling technique that she uses on her clients for a bespoke hair colour. "Instead of doing highlights or slices with just bleach, we're using colour, which gives a softer result—you have to really look for it in the light to see it," she says. For blondes, Cobella uses different woven strands of blonde to create a marbling effect. The trick to this look is the placement of both warm and cool-toned blonde, which, together, achieve a multi-tonal, bespoke look that's as original as a piece of marble itself. Plus, it's low-maintenance, and the use of less bleach means there is less damage to your hair.
Shop the Trend:2. Clay Copper
Much like we're seeing moody terracotta tones within interiors trends, the same goes for hair colour for autumn 2025. We're stepping away from the vibrant coppers and cherry reds, and instead leaning towards muted reds and coppers. "With copper hair colours, I'm seeing more terracotta and clay tones for autumn," says Cobella. "They might have a tiny bit of pink or violet in them, which makes them more of a cool-toned clay rather than a true bright copper," she says. Not sure if red will suit you? "If you naturally have those red tones, it will feel like it belongs," says Hersheson. "Julianne Moore is a redhead, so it feels like that makes sense, and you also have to be confident wearing this colour—it has to come from you."
Shop the Trend:3. Tobacco Brunette
Over the past year or so, we've seen brunettes take on deeper, icy tones, and it's a movement we're seeing trickle into autumn 2025, too, with smoky tones coming into the fore. "I'm seeing a lot more cooler tones in hair gloss," says Cobella, who tells me that she is seeing a big shift from the warm, coppery tones we've seen over the past few years. "Instead of glossing with coppers, we're glossing with violet and taupe, which give a smoky hue to brunettes," she says. Because this look is achieved with a gloss, rather than all-over block colour, the result is low-maintenance and more natural-looking, as you don't get noticeable root regrowth.
Shop the Trend:4. Heritage Blonde
Heritage blonde is a continuation of the shift we've seen from bright blondes to warmer, toasted tones. "[This is] a honeyed but muted blonde that feels retro and nostalgic but still fresh," notes Tom Smith, hairstylist and founder of Aveum. "This season, we are exploring the most neutral and earthed versions of the warm tones that have been so popular for the last year," he says, explaining that this hair colour is best for natural blondes or brunettes who want to add warmth in an elegant way that retains depth. "Ask for muted golden balayage or gloss after foil highlights, and maintain with caramel or beige tone," he says.
Shop the Trend:5. Muted Mid
It's not copper, it's not blonde and it's not brunette—instead, Smith calls the muted mid the soft, neutral shade that sits between the three, which we've seen on Hailey Bieber of late. "[This is ] the fusion of all the recent trends, but is intentionally subtle and noncommittal," says Smith. "It's a quiet refusal of extremes and is low-maintenance, versatile, and chic. Ask for a natural earthy undertone to your shade of choice and maintain with glossing treatments to keep the finish refined and the hard-to-describe shade looking shiny and intentional," he says.
Shop the Trend:
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