Kylie Jenner's Dual Concealer Hack Features a $13 Viral Pick

Kylie Jenner might make headlines for having the most exclusive of stuff, but her latest video proves she also likes the affordable products for everyday use too. Case in point: Her concealer.

On August 3, 2025, Kylie Jenner took to her TikTok account to post an updated makeup tutorial, and in between Kylie Cosmetics aplenty and Rhode peptide lip shapes, the mogul also used Maybelline's Instant Age Rewind Eraser Dark Circle Treatment Concealer, a viral pick that retails for just under $13.

Kylie uses the Maybelline products as the first of her two concealers in her routine. She applies it with the sponge applicator that comes with the original product directly under her eyes, focusing on the inner and outer corners. (The product claims to offer crease-resistant coverage!) She also dabs it lightly on the corners of her nose before going in with the Kylie Cosmetics' Power Plush Longwear Concealer.

Using two concealers is definitely not necessary, but it makes sense for Kylie's approach. According to Maybelline, who camped under the star's post, the shade she used is number 160, which is called Brightener, and it's a true pink tone. This shade is used more for color correcting rather than concealing. Pink color correctors are used to brighten and neutralize blue or green undertones.

The spot treatment she used suggests she was looking to target some dark circles under her eyes, and maybe some veins or redness around her nose. She then used Kylie Cosmetics for added sculpting, opting for a reverse contouring effect where the focus is on highlighting to create natural shadows instead of bronzing.

If you want to test the technique out yourself, you can snag up both concealers used in Kylie's tutorial below: