What's Next for the 'Spanish Queen of Wedding Dresses'? Here's a New Recovery Plan

After years of financial turbulence and ownership changes, Pronovias – the Barcelona brand known for its luxury wedding dresses – is entering a new era. Through a strategic transformation and image refresh, the company aims to regain its position as a leader in the global wedding fashion market.

In 2023, Pronovias came under the control of investment funds Bain Capital and MV Credit , which invested a total of €211 million to stabilize the company's finances. In March 2025 , a capital reduction of €193 million was announced, allowing the repayment of a significant part of the previous debt. Although the company reported a loss of €98 million in 2023, the new management, led by CEO Marc Calabia , implemented a restructuring plan aimed at returning to profitability by 2027.

Pronovias showroom/photo Shutterstock

Celebrating its 60th anniversary at Barcelona Bridal Fashion Week , Pronovias presented its Atelier 2025 collection, which broke away from the opulence of the previous season in favor of minimalist elegance . The show, held at the National Art Museum of Catalonia , highlighted the artistic direction of the brand's new aesthetic.

- We want every bride to be able to express her personality through her dress, avoiding classic clichés - emphasizes Calabia.