Does TikTok know you better than you know yourself? Here are the fashion trends reigning supreme on TikTok.

If you still think TikTok is just a teenage dance, it's time to wake up. The platform is becoming a true fashion guru and personal stylist for millions, and new data shows that trends are now born from viral videos.

Comfort is back in the spotlight in fashion – but that doesn't mean you have to sacrifice it for style. According to the latest TikTok Shopping Index , the beginning of 2025 saw a 27% increase in denim orders . But not as stiff and conservative as it once was. Now, looser fits, soft materials, and styles that work with the body, not against it, are king. The viral Stretchy Soft Dad Fit Jeans from RELA RELA proved to be a hit – so comfortable, you forget you're wearing them. And they look great in front of the camera.

Celebrity fashion? Is it still a goldmine. In the first half of the year, TikTok practically exploded with searches related to Calvin Klein's Bad Bunny campaign . His bold, almost nonexistent styling (read: more flesh than fabric) propelled the brand to the top of the fashion charts. Rising sales and a trend for minimalist aesthetics with a twist followed.

And speaking of minimalism, "barely-there sandals," or sandals that are barely visible but elongate the legs to infinity, have been unanimously hailed as the most fashionable shoes of summer 2025. Next to them? Transparent UGGs . Yes, you read that right.

Coachella continues to rock the fashion internet. But it's not just about the music—it's a true style revue, where the nostalgic energy of Y2K reigns supreme. We have butterfly tops, sheer details, sequins, and boho looks for 2025. Who remembers the lace camis of 2006? They're back too—and with a bang.

Among the most searched phrases on TikTok were "babydoll top," "tankini," "Capri pants," and the mysterious "groutfits" —sets in shades of gray, from head to toe. Boredom? More like 21st-century Parisian nonchalance.

Most searched fashion phrases on TikTok in the first half of 2025:

1. NikeBad Bunny Calvin KleinBabydoll topSabrina Carpenter yellow dressTankiniClear UggsKendrick Lamar Jeans2006 lace cami outfitGroutfits - all gray outfits

   Capri pants

Shopping on TikTok is no longer just about "add to cart"—it's a show with real people. More and more brands are using daily live streams, showcasing products on models of all shapes and sizes. This makes shopping more authentic, meaningful, and, most importantly, inclusive. As Paul Mears from TikTok UK points out:

- Shoppable videos and live shopping are reigniting the personal connections and real-time interactions that were once the essence of traditional in-store shopping.

So: we shop as before, only without queues and in pajamas.

The data is clear – TikTok doesn't just showcase trends, it also trades in them. In 2024, TikTok Shop saw a 131% increase in the number of buyers, and revenue jumped a staggering 180%. It's no longer just entertainment – it's a full-fledged player in the world of e-commerce. Fashion on TikTok doesn't just look good – it works. And we? We click, we buy, we wear, or we don't wear...