Cardi B promotes Am I the Drama? as a street vendor

American rapper of Dominican descent Cardi B has once again captured the public's attention with an unconventional promotional strategy to announce her new album titled Am I the Drama? , which will be released on September 19 .

Last week, she launched the marketing campaign for this highly anticipated album and recently shared a video on social media in which she plays a street vendor in the United States.

With a relaxed style, the artist promotes the different formats of musical production : vinyl, CD, and a special collector's edition priced at $9.99.

In the recording, Cardi B invites passersby to purchase her new work while she displays it on the ground, on a tarp, while holding aromatic incense sticks in her hands.

The material quickly went viral, generating positive comments and consolidating the artist's reputation as one of the most creative and daring figures in the field of music promotion.

Unveiling the album cover on social media, Cardi B declared, " Am I the Drama? My new album is out September 19th! Pre-order now." Later, she jokingly added in a post, "My label said I have to hit the streets and sell this album" (iamcardib, 6 p.m.).

Expectations

The publication ignited expectations among her millions of followers, who had been waiting seven years for the successor to Invasion of Privacy (2018), a debut with which she won a Grammy for best rap album and consolidated her position as one of the most influential artists of her generation.

The album Am I the Drama? is shaping up to be one of the most talked-about releases of the year, not only for its musical content but also for the unconventional strategies that accompany its distribution.

The performer, recognized worldwide for hits like I Like It and WAP , seeks to bring her music to new audiences through an approach that blends urban, popular, and digital.

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