Eyebrows are the protagonists of the face

Some say they are “the frame of the gaze” and others have made it an aesthetic philosophy. Eyebrows are certainly no longer a negligible detail, but a key feature in the architecture of the face. Eyebrows have always been fundamental: they give us expressiveness, they make us unique. "Behind every eyebrow there is a world made of style choices, techniques and makeup designed to enhance them", says Giulio Schettini, National Brow & Beauty Authority of Benefit Cosmetics, an iconic brand that has dictated the law in terms of brows since 1976.

Trends for 2025

This year, thin eyebrows are passing the baton. "The current look, but also the future, sees strong, well-groomed and well-defined eyebrows - explains Schettini -. Among the most daring trends, Slit Brows stand out, thick eyebrows interrupted by small vertical cuts that recall the scar effect, in vogue in the 90s/2000s. They give a gritty, almost "baddie" look (in American slang, tough girl, ed.), a trend also proposed on the catwalks of recent Fashion Weeks. But not everything is aesthetic extremism, laminated eyebrows remain protagonists, perfectly combed upwards with specific waxes or gels, and Straight Brows, straight and clean for a lifted effect of the gaze. What changes is the way we comb them: every detail is designed to enhance and not to conform".

Personalization first and foremost

There is no “one size fits all” in the world of eyebrows because every face has its own proportions to respect. «At Benefit Brow Bars we always work with a personalized mapping, both before a dyeing and hair removal service and before makeup – continues the expert -. We precisely define the beginning, the highest point and the end of the eyebrows, following the physiognomy of the face. We also play with style and uniqueness ranging on different trends, but always respecting the three criteria defined by the mapping. Trends also need to be read intelligently. Lamination, for example, was born as a corrective technique to give volume and structure to thin eyebrows, and has become a real trend. On the contrary, bleached brows, bleached until they disappear, are an artistic expression that works more in fashion than in everyday life».