The AI-created actress sparking criticism in Hollywood

The creator of an artificial intelligence ( AI )-powered actress who sparked an internet storm this weekend has responded to harsh criticism from the entertainment community by claiming that the actress is a work of art .

Tilly Norwood , a young woman with fair skin and brown hair who was artificially created and describes herself on Instagram as a budding actress, has caught the attention of several commercial agents, her creator, Eline Van der Velden , said at an industry panel in Switzerland.

Van der Velden said studios and other entertainment companies are quietly embracing AI , and that his company, Particle6 , believes it can significantly reduce production costs.

"When we launched Tilly , people were asking, 'What is that?' and now we're going to announce which agency will be representing her in the coming months," Van der Velden said, according to Deadline.

The AI -generated Norwood has already appeared in a short scene . In July, Van der Velden told Broadcast International that the company had big ambitions for his creation.

"We want Tilly to be the next Scarlett Johansson or Natalie Portman , that's our goal."

"People are realizing that their creativity shouldn't be limited by a budget , and that's why AI can be positive."

A topic of discussion

AI is a sensitive topic for Hollywood , and its use by studios was a crucial point in negotiations with actors and screenwriters marked by the strikes that paralyzed the sector in 2023.

"Scream" star Melissa Barrera said artists should boycott the agent who promotes the AI ​​actress .

"I hope all the actors represented by the agent who does this tell him to fuck off. How disgusting, get the vibe," he wrote on Instagram.

Mara Wilson ("Matilda", 1996) said that these creations take away people's jobs .

• "What about the hundreds of women whose faces they used to create it? Couldn't they hire any of them?" she said on social media.

In a lengthy post on Norwood 's Instagram, Van der Velden said that her character was not "a replacement for a human being , but a creative work, a piece of art ."

"Like many art forms before it, it sparks conversation , and that alone shows the power of creativity ."

The use of AI has become more visible in the creative sector recently, and is generating increasing controversy .

The virtual band " The Velvet Sundown " surpassed one million listeners on Spotify this summer.

In August, Vogue magazine published an advertisement featuring an AI -generated model.

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